Running With the Pack – Tech Sales Rep James Sheffield

“One of the greatest aspects of being a Tech Rep is figuring out how to help the customer as a team.”

Truck knowledge, problem solving skills, and teamwork have all been essential parts of James Sheffield’s success at Premier Performance. Since starting with Premier 5 years ago, James has been a key player in steering our customers in the right direction. […]

Running With the Pack – Tech Sales Rep Cody Lords

From Enthusiast to Expert

From rebuilding engines to sand dune riding, Premier is proud to present one of its own: Tech Sales Rep Cody Lords, whose dedication and expertise have added an abundance of value to Premier Performance and its customers.
“The truck industry is not just about upgrading your truck, but building and strengthening relationships”– Cody Lords
Growing up in the Garage
Cody’s […]

Running with the Pack #1: Tech Sales Team Lead Jesse Law

For any company, its most important asset is its people. For Premier Performance, where we rely heavily on the expertise of our technical sales team to help our customers grow their businesses, that goes double. That’s why we started this new series, Running with the Pack – to celebrate the team members who make Premier Performance the industry leader in […]