Diamond Eye

Running With the Pack – Tech Sales Rep James Sheffield

“One of the greatest aspects of being a Tech Rep is figuring out how to help the customer as a team.”

Truck knowledge, problem solving skills, and teamwork have all been essential parts of James Sheffield’s success at Premier Performance. Since starting with Premier 5 years ago, James has been a key player in steering our customers in the right direction. […]

Premier’s Dealer Cruise: Return to Puerto Vallarta

There are many reasons to choose Premier Performance as your preferred WD.  Our product knowledge is second to none, customer service is number one, and our breadth of offering is constantly growing.  Then there’s the dealer cruise.  Five days of fun and valuable training with Premier and some of the most recognized brands in our industry.  This year we have […]